The Dos Equis Ranch Water Hard Seltzer is a refreshing canned cocktail that follows on the classic Texas libation recipe to offer consumers with an easier way to access it. The canned cocktail starts off with premium tequila that is paired with sparkling mineral water and lime, which makes for a refreshing yet complex flavor experience. The drink will come in six-packs of 12-ounce cans or 24-ounce single-serve cans to suit different preferences.
The Dos Equis Ranch Water Hard Seltzer was initially launched in Texas and is positioned to be expanded in terms of availability starting in September 2021. This will see the canned cocktail available in New Mexico, Arizona, California, Nevada, Colorado, New York, Oklahoma, Louisiana, Massachusetts and New Jersey.
Texas-Style Hard Seltzers
The Dos Equis Ranch Water Hard Seltzer is Refreshing
Trend Themes
1. Texas-inspired Hard Seltzers - Opportunity to innovate by creating hard seltzers inspired by regional flavors and traditions.
2. Canned Cocktails - Disruptive innovation opportunity to create tasty and convenient canned cocktails with complex flavor profiles.
3. Regional Alcoholic Beverages - Innovation opportunity to explore and popularize regional alcoholic beverages outside of their origin states.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to expand into the fast-growing hard seltzer market with unique and innovative flavors.
2. Canned Beverage - Disruptive innovation opportunity for companies to create flavorful canned cocktails and alcoholic beverages, targeting convenience-oriented consumers.
3. Regional Foods & Beverages - Opportunity for food and beverage companies to introduce regional flavors and traditions to a wider audience, leveraging consumers' interest in local and authentic products.