For those who love breakfast and unicorns, these rainbow pop tarts are a perfect way to start your day.
Created by the blog 'Aww Sam,' these scrumptious pastries are made using pie crust and strawberry preserves. To make them, users will need four rolls of pre-made pie crust, before dying the treats with any edible color they want -- these colors can be blended together for a rainbow dough design.
These rainbow pop tarts are ideal for birthday parties, as a fun grab-and-go breakfast, or as a way to celebrate Pride Month. Millennial and Gen Z consumers are always looking for fun, inexpensive ways to brighten up mundane routines like breakfast, and this DIY meal does just that while allowing them to express their creative side.
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
Trend Themes
1. Rainbow Breakfast - Disruptive innovation opportunity: Creating colorful breakfast options to cater to millennial and Gen Z consumers who seek fun and expressive meal experiences.
2. DIY Food - Disruptive innovation opportunity: Providing pre-made pie crust and edible colors for consumers to customize their own pastries, tapping into the demand for interactive and personalized food experiences.
3. Celebration Foods - Disruptive innovation opportunity: Designing unique food items like rainbow pop tarts to cater to special occasions such as birthday parties and Pride Month celebrations, targeting consumers seeking novelty and thematic treats.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Designing packaging solutions that help preserve the colors and freshness of rainbow pastries, enhancing their visual appeal and maintaining taste.
2. Food Retail - Disruptive innovation opportunity: Collaborating with food bloggers and influencers to market and distribute DIY food kits, capitalizing on the growing demand for unique and crafty food experiences at home.
3. Event Planning - Disruptive innovation opportunity: Offering custom rainbow pastry catering services for events, providing visually striking and Instagram-worthy food options to enhance celebrations.