For Pride this year, Flatbread Grill created a Rainbow Hummus that will help to support a local community service center for the LGBTQ community. Flatbread Grill notes that "15% of all revenues generated from sales of this exclusive menu item will be donated to Hudson Pride Center."
The rainbow-colored hummus gets its unique hues from natural sources—such as blue from spirulina algae, orange from roasted carrot, yellow from turmeric and purple from roasted cabbage. The all-natural, nutrient-rich superfood hummus is now available in party, individual and sharing sizes, as well as a convenient push-up pop package that features layers upon layers of the colorful hummus. This unconventional hummus packaging makes it possible for each individual layer to be appreciated and savored one by one.
Push-Up Rainbow Hummus Pops
Flatbread Grill Created a Diversity-Celebrating Treat for Pride
Trend Themes
1. Natural Food Coloring - Opportunity to develop and market more natural food colorings for unconventional food products such as Rainbow Hummus.
2. Eco-friendly Packaging - Opportunity to develop eco-friendly push-up pop packaging made from biodegradable materials.
3. Socially-conscious Menu Items - Opportunity to create and promote more menu items that support social causes and organizations as a way of highlighting brands' social awareness and engagement.
Industry Implications
1. Food Ingredients - Food ingredients industries have an opportunity to develop and market more natural food colorings that can be utilized in unconventional food products like color-coded hummuses.
2. Packaging - Packaging industries have an opportunity to develop eco-friendly push-up pop packaging for foods and snacks, making them more friendly for the environment.
3. Food & Beverage - Food and beverage industry players have an opportunity to create and promote menu items that support social causes thereby promoting the social-corporate responsibility of their brands.