Standing in line to purchase something will soon be a thing of the past, especially with the introduction of QkR by MasterCard. A smartphone purchasing app, it expedites monetary transactions by efficiently providing customers with more direct and immediate access to services. Essentially, this app endeavors to simplify a person's shopping experience.
Available for both androids and iPhones, QkR by MasterCard utilizes NFC or QR code technology. A patron simply needs to scan either to place an order, which will then be given to them by a salesperson.
QkR by MasterCard is currently being introduced into international movie theaters. It will allow people to order their snacks and drinks from the comfort of the theater seats.
Smartphone Purchasing Apps
QkR by MasterCard Simplifies the Shopping Experience
Trend Themes
1. Mobile Payment Solutions - The introduction of QkR by MasterCard demonstrates the trend towards simplifying monetary transactions and providing immediate access to services through smartphone apps.
2. NFC and QR Code Technology - The utilization of NFC and QR code technology in QkR by MasterCard signifies a trend towards more efficient and convenient ordering processes.
3. Enhanced Customer Experience - QkR by MasterCard aims to simplify the shopping experience by providing customers with a more direct and immediate way to order and receive goods and services.
Industry Implications
1. Retail and E-commerce - The introduction of smartphone purchasing apps like QkR by MasterCard in the retail and e-commerce industry offers disruptive innovation opportunities to redefine the way customers make purchases.
2. Hospitality and Entertainment - The adoption of smartphone purchasing apps like QkR by MasterCard in the hospitality and entertainment industry provides disruptive innovation opportunities to streamline the ordering process, improving customer convenience and satisfaction.
3. Mobile Payment Solutions - QkR by MasterCard and similar smartphone purchasing apps present disruptive innovation opportunities within the mobile payment solutions industry, revolutionizing the way transactions are carried out and enhancing the customer experience.