With frozen food aisles stocked with frozen foods that have become all too familiar to consumers craving a taste of something different, Xinca Foods' Loroco and Cheese Pupasas stand out. This new frozen food option taps into Salvadorian food fare to offer up a crisp corn masa tortilla filled with mozzarella cheese and Loroco, an edible flower native to Central America.
The brand's Loroco and Cheese Pupasas are in the running for Best New Frozen Product in the NEXTY Awards at Natural Products Expo West 2023. This vegetarian-friendly option offers an authentic taste of a popular Salvadorian dish, all the while treating consumers to something different to liven up weeknight meals. Traditionally, pupusas are found in four traditional colors (purple, green and pink) and are eaten with curtido or mild salsa.
Salvadorian Griddle Cakes
Xinca Foods' Loroco and Cheese Pupasas Feature an Edible Flower
Trend Themes
1. Regional Cuisine Revival - Authentic, lesser-known regional cuisines will continue to disrupt the food industry and provide opportunities for innovative new product development.
2. Flower-based Foods - Edible flowers are becoming an emerging trend in food as consumers increasingly seek out unique and visually appealing cuisine.
3. Vegetarian Convenience Foods - As more consumers adopt meatless diets, there will be growing demand for frozen convenience foods that offer flavor and convenience without meat-based ingredients.
Industry Implications
1. Frozen Food - The frozen food industry should consider exploring regional and lesser-known cuisine options to differentiate their products and appeal to adventurous consumers.
2. Floral Industry - The use of edible flowers in food presents a new market opportunity for the floral industry and offers an additional revenue stream for their products.
3. Meat Alternatives - In addition to plant-based meat alternatives, there is a growing market for vegetarian convenience food options that offer a mix of flavors and high-quality ingredients.