For the first time, Freshly is expanding beyond single-serve meals to introduce Proteins & Sides, which are packaged in multi-serve portions. The chef-cooked, ready-to-heat offerings include fan favorites like Masterful Mac & Cheese with
Butternut Squash & Two Cheeses and Carb Swap Cauliflower Rice with Tomato, Basil & Oregano.
These portions are designed to be mixed and match to create well-rounded meals that can be made in minutes. The time-saving solutions focus not only on customization but also on less sugar and processed ingredients and more nutrients. Those who are seeking healthier spins on comfort food will appreciate options like the Masterful Mash with Cauli, Potato & Chives, which is a carb-conscious 50/50 blend of cauliflower and potatoes with creamy Greek yogurt and chives.
Chef-Made Multi-Serve Sides
Freshly's Proteins & Sides Can Be Mixed and Matched
Trend Themes
1. Multi-serve Meal Kits - There is an opportunity to create chef-made, multi-serve meal kits that can be customized to suit individual needs, saving consumers time and effort.
2. Healthy Comfort Food - There is a disruptive innovation opportunity to offer healthy spins on traditional comfort food, incorporating more nutrients and less sugar and processed ingredients to appeal to health-conscious consumers.
3. Customizable Meal Solutions - There is an opportunity for customizable meal solutions that include chef-cooked, ready-to-heat proteins and sides that can be mixed and matched to create well-rounded meals according to individual preferences.
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services can expand their offerings beyond single-serve meals to include multi-serve chef-made proteins and sides that offer healthy and customizable options for consumers.
2. Frozen Food Industry - The frozen food industry can innovate by introducing chef-made, customizable multi-serve proteins and sides that offer convenient and healthy meal solutions for busy consumers.
3. Healthy Fast Food Chains - Healthy fast food chains can incorporate customizable multi-serve meal solutions with chef-made proteins and sides that offer healthy spins on traditional comfort food to appeal to health-conscious consumers who are short on time.