Sapientia founder and President Dr. Eugenio Bortone (who invented Twisted Cheetos) created a new kind of plant-based snack in the form of protein twists. Under the COOP Pure Brand, these plant-powered snacks satisfy consumers' desire for healthier snacks with protein and nutritional benefits. The plant-based twisted curls are baked, not fried, and they offer more benefits than comparable corn-based snack products. These plant-based twisted curls are packed with protein and fiber, and at the same time they offer less fat and calories with a crispy, guilt-free texture.
Sav Bellissimo, Head of Store Brands at FCL, says, "There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada".
Plant-Powered Protein Twists
Eat Well's Protein Twists Come from the Inventor of Twisted Cheetos
Trend Themes
1. Plant-based Protein Snacks - There is a growing demand for plant-based protein snacks that provide nutritional benefits without compromising on taste or texture.
2. Baked Snacks - Consumers are looking for baked snack options that offer less fat and guilt-free indulgence.
3. Healthier Alternative to Corn-based Snacks - Plant-based snacks that offer more nutritional benefits than corn-based alternatives are becoming popular among health-conscious consumers.
Industry Implications
1. Plant-based Snacks - The plant-based snack industry has the potential for growth as more consumers look for healthier snack options.
2. Bakery Industry - Bakery industries can capitalize on the trend towards baked snacks by offering a variety of healthy baked snack options
3. Retail/private Label Industry - Retailers and private label brands can offer plant-based snacks as part of their product lineup to cater to health-conscious consumers.