Fit Food created a protein snack mix that combines various nuts and soybeans to deliver a convenient and natural source of protein for fitness-oriented consumers. The Protein Mix is packaged in a 150-gram pouch with a zipper closure and a chrome color that is said to be a nod to workout weights.
Like many flavorful nut mixes, this product offers a combination of roasted and unsalted soybeans, peanuts, almonds and walnuts, but the branding of the snack specifically calls out health-conscious consumers who are looking for an easy way to fuel their activities.
As many consumers believe that their diets would be more well-rounded with added protein, these kinds of portable snacks with a focus on natural protein sources are becoming widely available.
High-Protein Snack Mixes
The Protein Mix Has Nuts & Soybeans for the Fitness-Oriented Consumer
Trend Themes
1. Portable Protein Snacks - Opportunity to create more portable snack options that provide a convenient source of protein for health-conscious consumers.
2. Natural Protein Sources - Disruptive innovation opportunity to develop new products that incorporate natural sources of protein, appealing to consumers seeking healthier options.
3. Fitness-oriented Snack Market - Emerging trend of snacks specifically designed for fitness-oriented consumers presents an opportunity for companies to launch targeted product lines.
Industry Implications
1. Healthy Snack Industry - Opportunity for companies in the healthy snack industry to develop new high-protein snack mixes that cater to the needs of health-conscious consumers.
2. Sports Nutrition Industry - Disruptive innovation opportunity for the sports nutrition industry to create snack options with natural protein sources that support active lifestyles.
3. Fitness Food Market - Emerging industry of fitness food provides a platform for companies to create protein snack mixes targeted at fitness-oriented consumers.