Savsé, the well-known cold-pressed juice and smoothie brand recently expanded its product line with the introduction of the Protein Passion beverage in its HPP protein smoothie range. This new protein-rich beverage boasts 12.5 grams of protein per bottle and is made from 100 percent cold-pressed natural ingredients including apple, passion fruit, mango, turmeric, and coconut milk.
The new beverage is not specifically targetted at consumers focused on extreme exercise, but rather, a larger portion of the market who seek to increase their overall health. "With Protein Passion our aim was to bottle up a deliciously nutritious protein drink that helped consumers lead a healthier lifestyle; helping them achieve their 5-a-day goal and experience exciting ingredients like turmeric," said Paul Gurnell, chief executive of Savsé.
The Protein Passion smoothie will be available in select retailers across Europe.
Cold-Pressed Protein Smoothies
Savsé Expands its Smoothie Range with a Protein Passion Beverage
Trend Themes
1. Protein-rich Beverages - Expanding product lines with protein-rich beverages can appeal to health-conscious consumers seeking convenient ways to increase protein intake.
2. Cold-pressed Juice and Smoothies - Continuing to innovate in the cold-pressed juice and smoothie market can attract consumers looking for natural and nutritious beverage options.
3. Functional Ingredients - Incorporating functional ingredients like turmeric in beverages can tap into the growing demand for natural remedies and wellness products.
Industry Implications
1. Beverage Industry - Expanding product lines with protein-rich beverages offers opportunities for growth and differentiation in the beverage industry.
2. Health and Wellness Industry - Continued innovation in cold-pressed juice and smoothies can contribute to the growth of the health and wellness industry.
3. Natural Remedies Industry - Including functional ingredients like turmeric in beverages can drive growth in the natural remedies industry.