Coconut water is known for being hydrating, but the protein in coconut water is typically minimal. To remedy this, CocoPro developed a line of enriched coconut water beverages.
Varieties from CocoPro include Pomegranate, Pineapple and an Original flavor, each of which serves as a high-protein alternative to conventional coconut water drinks, as well as unnaturally flavored sports beverages. CocoPro appeals to health-conscious consumers who are interested in recovery via food and beverages.
Creative agency Afterhours worked on the branding and packaging for CocoPro's Tetra cartons, which can be identified by their target icons that represent a cross-section of a cut-open coconut, as well as an abstract visual of to signify the role the beverage may have in hitting one's goals.
Enriched Coconut Water Drinks
CocoPro Enhances the Protein in Coconut Water Beverages
Trend Themes
1. Enriched Coconut Water - The trend of adding protein to coconut water beverages offers opportunities for companies to provide high-protein alternatives and attract health-conscious consumers.
2. Functional Beverages - The trend of creating enriched coconut water drinks appeals to consumers who are interested in recovery via food and beverages, which presents opportunities for companies to develop more functional beverage options.
3. Alternative Sports Beverages - Enriched coconut water drinks make for a high-protein alternative to unnaturally flavored sports beverages, presenting opportunities for companies to disrupt this market.
Industry Implications
1. Beverage Industry - Enriched coconut water beverages present disruptive innovation opportunities by providing an alternative to conventional coconut water drinks and sports beverages.
2. Sports Nutrition Industry - The high-protein content in enriched coconut water drinks makes them an attractive option for health-conscious consumers interested in recovery, presenting opportunities for companies in the sports nutrition industry.
3. Packaging Industry - The branding and packaging of enriched coconut water beverages can be a key way for companies to differentiate themselves and attract consumers, presenting opportunities for innovation in the packaging industry.