Elongated Protein Crisps

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These Crunchy Egg Protein Snacks are Extra Long in Shape

As consumers look for better-for-you, protein-rich snacks, plenty of brands have responded by creating protein crisps. Your Daily Protein sets itself apart with its own take on this idea with "the longest crisps in the world." These crunchy egg protein snacks boast up to 40% less fat and nearly four times more protein than standard fried potato chips, plus they share a fun way to snack on the go.

The brand's low-sugar, palm oil-free crisps boast 18 grams of egg white protein per pack in the form of Paprika, Sour Cream & Onion and Sweet Chili flavors. Unlike conventional packs of protein crisps, these ones are highly portable and are intriguing for looking like something completely different from standard round or triangular chips.
Trend Themes
1. Elongated Snacks - Creating elongated protein snacks can offer a unique and portable snacking experience.
2. High-protein Snacks - There is a growing trend of consumers seeking better-for-you, protein-rich snacks, presenting an opportunity for brands to create and market high-protein options.
3. Alternative Shapes - By deviating from the traditional round or triangular chip, companies can differentiate themselves in the snack market.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create a new category of elongated, high-protein snacks to meet consumer demand.
2. Health and Wellness - The health and wellness industry can benefit from the creation of low-fat, high-protein snack options that appeal to consumers looking to make healthier choices.
3. Packaging - Developments in flexible packaging can allow for the creation of more unique and portable snack options, like elongated protein crisps.

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