In the place of fish, poultry or meat in its protein bar recipe, Exo is a brand that turns to a much more abundant source of protein in insects. If this makes you wary, Exo's delicious flavors like peanut butter and jelly, cashew ginger and cacao nut, will make you forget that the majority of the protein you're eating comes from cricket flour.
While eating insects is quite common in many non-Western cultures, most Westerners are still quite uncomfortable with the idea of chomping down on an cricket. However, with its protein bars, Exo is hoping to make getting protein from insects seem more palatable. A huge part of this comes from the simple wrappers on the bars, which were designed by Tag Collective.
Cricket Flour Protein Bars
Exo's Protein Bars Aim to Make Eating Insects Seem More Acceptable
Trend Themes
1. Insect Protein - Innovation opportunity: Develop new insect protein products targeting consumers looking for sustainable and alternative protein sources.
2. Alternative Protein Sources - Innovation opportunity: Create food products using alternative protein sources like insects to cater to the growing demand for sustainable and plant-based diets.
3. Food Packaging Design - Innovation opportunity: Design eco-friendly packaging that can help change the perception of eating insects and make it more appealing to consumers.
Industry Implications
1. Food and Beverage - Innovation opportunity: Exploit the growing market for alternative protein products and develop insect-based food and beverage items.
2. Fitness and Health - Innovation opportunity: Capitalize on the increasing popularity of protein bars and offer insect protein alternatives that cater to fitness and health-conscious consumers.
3. Sustainability - Innovation opportunity: Promote sustainability by investing in insect farming and develop sustainable packaging solutions to reduce the environmental impact of food production.