IKEA Created the Seedballs with the World Wildlife Fund to Nurture Bugs
Colin Smith — April 28, 2022 — Eco
References: worldwildlife.org & hypebae
IKEA has announced 'Seedballs,' a new insect-focused iteration of the brand's famous Swedish meatballs. The Seedballs were created through a partnership with the World Wildlife Fund (WWF) in Denmark, in an effort to help save endangered insect species. The Seedballs are comprised of seeds, soil, and clay formed into a ball-shaped form that allows the item to be easily deployed to different environments. Once set, the Seedball will grow various plants that are beneficial to insect wildlife.
The Seedballs can be purchased by regular consumers at IKEA Denmark as well. When these Seedballs are purchased, customers will receive a print-out with instructions on how to grow and foster their own Seedball garden. Through this partnership and new product release, the companies are attempting to improve the conditions for Denmark's nature and wildlife habitats through collaborative action.
Image Credit: IKEA
The Seedballs can be purchased by regular consumers at IKEA Denmark as well. When these Seedballs are purchased, customers will receive a print-out with instructions on how to grow and foster their own Seedball garden. Through this partnership and new product release, the companies are attempting to improve the conditions for Denmark's nature and wildlife habitats through collaborative action.
Image Credit: IKEA
Trend Themes
1. Insect-focused Food - Restaurants and food brands can innovate by incorporating sustainable and insect-focused ingredients into their menus and products.
2. DIY Sustainable Gardening - Companies can create opportunities for environmentally-responsible consumers by offering DIY kits and products that promote sustainable gardening practices.
3. Biodiversity Conservation - Businesses can collaborate with conservation organizations to develop innovative products and services that promote biodiversity conservation and environmental awareness.
Industry Implications
1. Food and Hospitality - The food and hospitality industry can capitalize on the growing interest in sustainable and insect-focused food through innovative menu offerings and product development.
2. Home and Garden - The home and garden industry can leverage the interest in sustainable gardening practices by developing products and services that promote environmental responsibility and biodiversity conservation.
3. Conservation and Environmental Organizations - Conservation and environmental organizations can collaborate with businesses to develop innovative products and services that support their conservation efforts and promote environmental awareness.
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