The Properchips have been created by the Propercorn brand as a new lentil chip option that seeks to capitalize on the rising number of consumers who are snacking throughout the day. The chips come in four flavor options including Sweet Sriracha Chilli, Barbecue, Sour Cream & Chive and Sea Salt, which all contain under 100 calories per serving. The chips come in two size options including 20 grams and 80 grams to satisfy consumers looking for a quick snack or something to munch on while watching TV.
The Properchips address the growing number of consumers seeking out healthful snack options as they continue to shift towards smaller meals throughout the day. The snacks will be available for purchase in the UK from SimplyFresh and Costcutter stores.
Flavorful Midday Snack Chips
Properchips are Perfect for Curbing Hunger Between Meals
Trend Themes
1. Rising Snacking Behavior - Properchips are capitalizing on the increasing number of consumers snacking throughout the day.
2. Healthful Snack Options - Properchips cater to consumers seeking healthier snack alternatives.
3. Shift Towards Smaller Meals - Properchips align with the trend of consumers opting for smaller, more frequent meals.
Industry Implications
1. Food & Beverage - Properchips offer an opportunity for the food and beverage industry to tap into the rising demand for healthful, convenient snacks.
2. Grocery - Properchips provide grocery stores with a new product to cater to consumers looking for nutritious, on-the-go snacks.
3. Health & Wellness - Properchips align with the health-conscious lifestyle and cater to individuals prioritizing their well-being by offering a guilt-free snack option.