Heineken Silver is launching in the United States as a new premium light lager that's lower in carbs and lower in calories. This crisp and refreshing lager comes in at 4% ABV and it's said to be "brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving."
Made with malted barley and water, this premium light lager boasts an extra ingredient, Heineken's signature A Yeast. As a result, the product boasts a full-bodied flavor without the bitterness so that it remains approachable by all.
This new beer speaks to a new generation of experience seekers who don't want that full feeling when they're enjoying concerts, sporting events or other occasions with friends.
Premium Light Lagers
Heineken Silver is a New Option That's Lower in Carbs and Calories
Trend Themes
1. Low-calorie Beers - The rise of low-calorie beers like Heineken Silver presents an opportunity for breweries to cater to consumers who are health-conscious or watching their calorie intake.
2. Accessible Flavor Profiles - Brewing beer with a more accessible flavor profile like Heineken Silver allows breweries to appeal to a wider audience who may not enjoy the bitterness often associated with beer.
3. Experience-driven Products - Products like Heineken Silver are catered towards experience-driven consumers who prioritize enjoying social events with friends without feeling overly-full or weighed down by heavy beers.
Industry Implications
1. Beer Brewing Industry - The beer brewing industry has an opportunity to create new low-calorie beers with accessible flavors that appeal to health-conscious customers and a wider audience overall.
2. Convenience Stores - Convenience stores can capitalize on the rise of low-calorie beers like Heineken Silver by stocking and promoting them as a healthier option for consumers on-the-go.
3. Event Planning Industry - The event planning industry can offer low-calorie and accessible beers like Heineken Silver at events to cater to experience-driven consumers who prioritize enjoying social events without feeling overly-full or weighed down by heavy beers.