Dunkin’s new Berry Powdered Donuts are being introduced to the menu for a limited time and they share the taste of a berry powder that's both colorful and sweet to the taste. A twist on classic white powdered donuts, this berry-flavored baked good promises to delight the senses.
Jill Nelson, VP marketing and culinary at Dunkin' says: "Just in time for the unofficial start of the season, Dunkin’ is delivering the celebration people are craving with a duo of delightful new choices created with warm weather and long sunny days in mind." This cheery and colorful sweet treat is being introduced alongside new MUNCHKINS donut hole treats just ahead of this year's National Donut Day.
All-Pink Powdered Donuts
Dunkin's Berry Powdered Donut is a Cheery Springtime Treat
Trend Themes
1. Berry-flavored Treats - The introduction of berry-flavored donuts and other bakery treats presents an opportunity for bakeries and cafes to diversify their traditional offerings.
2. Limited Edition Menu Items - The trend of introducing limited edition and seasonal menu items allows food-based businesses to capitalize on consumers' FOMO and encourages repeat visits.
3. Colorful Desserts - Colorful desserts like the Berry Powdered Donuts provide social media appeal and create a visually appealing presentation for in-store displays.
Industry Implications
1. Bakery - Bakeries can experiment with innovative flavors and combinations to capitalize on the trend of unique, specialty treats.
2. Coffee Shop - Coffee shops and cafes can attract new customers and drive repeat visits by introducing limited time-only menu items like Dunkin's Berry Powdered Donuts.
3. Social Media Marketing - Social media marketers can promote colorful and visually appealing desserts like the Berry Powdered Donuts as a way to increase engagement and attract younger audiences.