Called 'Mineral Diet,' this powdered calcium collection provides all the nutritional benefits of the bone-strengthening element.
The company 'Perfect Organics' did plenty of research in order to decide how to portray this branding in the way that it did. The brand found that the most active buyers for products such as this powdered calcium collection were women over the age of 40, who purchase them for themselves or for their teenage children. The branding of these products is simple, with neutral colors functioning as the backdrop of the tin and brighter ones depicting the flavor it contains.
These powdered drink mixes provide consumers with a simple way of gaining their daily calcium intake while ensuring that it is being adequately marketed to its target demographic.
Calcium-Rich Mixes
These Powdered Calcium Mixes Easily Add Nutritious Benefits to Drinks
Trend Themes
1. Powdered Calcium Mixes - Disruptive innovation opportunity: Develop new flavors and packaging designs to attract younger consumers and expand the target demographic.
2. Nutritional Supplements - Disruptive innovation opportunity: Create customized powdered mixes that combine multiple essential nutrients for specific health benefits.
3. Targeted Marketing - Disruptive innovation opportunity: Utilize digital platforms and personalized content to reach and engage with the target demographic effectively.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Develop novel delivery systems for powdered supplements that enhance absorption and convenience for consumers.
2. Food and Beverage - Disruptive innovation opportunity: Incorporate powdered calcium blends into various food and beverage products to offer functional benefits and appeal to health-conscious consumers.
3. Market Research - Disruptive innovation opportunity: Leverage advanced data analytics and consumer insights to identify emerging trends and market gaps in the nutritional supplement industry.