The Kellogg's Pop-Tarts Splitz have been unveiled by the brand as limited-edition products that will offer consumers a new treat to enjoy in the morning when looking for a tasty way to fuel up.
The new product comes in two flavor options including 'Frosted Strawberry & Drizzled Cheesecake' and 'Drizzled Sugar Cookie & Frosted Brownie Batter,' which both merge dual flavors into each snack. The product was developed after extensive testing to see what was favored most in the US amongst teens and young adults who make up the majority of the food items key demographic.
The Kellogg's Pop-Tarts Splitz come in boxes of eight and contain between 190 and 200 calories per serving of two pastries.
Hybrid Flavor Breakfast Snacks
The New Kellogg's Pop-Tarts Splitz Boast Tasty Flavor Combos
Trend Themes
1. Dual Flavor Snacks - Creating snacks that combine two different flavors in one product offers a unique and enticing experience for consumers.
2. Limited-edition Products - Releasing limited-edition products can create a sense of urgency and exclusivity, driving consumers to try the new offerings.
3. Targeting Teen and Young Adult Demographic - Developing products specifically tailored to the preferences of teens and young adults can help capture a key market segment.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is an opportunity to explore dual flavor combinations in other product categories, such as snacks and desserts.
2. Cereal and Breakfast Foods - The cereal and breakfast food industry can take inspiration from Kellogg's Pop-Tarts Splitz and develop new products that offer unique flavor combinations.
3. Marketing and Advertising - The release of limited-edition products presents an opportunity for marketing and advertising industries to create buzz and excitement around new offerings.