Popeyes confused its Twitter followers this week by tweeting out "pizza"—which prompted plenty of questions from fans, especially since the fried chicken chain has never had this item on its menu. The attention-grabbing campaign was not meant to tease a new offering but instead, entice Popeyes customers with free delivery for "anyone who orders a Popeyes Family Meal instead of pizza on the Popeyes App."
With Popeyes Pizza Party Crashers, Popeyes set out to find out if people would be willing to trade their pizza for a Popeyes Family Meal. The Family Meals can be ordered in different varieties, including a 14-piece fried-chicken Family Meal with two large sides and seven biscuits or a large 14-piece chicken tender Family Meal with two large sides and five biscuits.
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
Trend Themes
1. Meal-trading Campaigns - Brands can create engaging campaigns by teasing products or offers that aren't on their menu to encourage customers to try something new.
2. Family Meal Promotions - More brands will promote their family meals and bundles as a convenient and affordable option for customers during the pandemic.
3. Online App Ordering - Online app ordering can be used to incentivize customers to try new products or make larger purchases.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can use meal-trading campaigns and targeted promotions to increase customer engagement and drive sales.
2. Food Delivery Services - Food delivery services can partner with fast food restaurants to offer promotions and discounts to their customers on specific family meals and bundles.
3. Mobile App Development - Mobile app development companies can create user-friendly apps for fast food restaurants to make online ordering and promotions more accessible to customers.