As consumers reach for healthier beverages with benefits, Jones Soda launched Pop Jones, an all-natural prebiotic beverage with just 30 calories per 12-ounce can. Available in refreshing varieties like Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit and Mixed Berry & Kiwi, Pop Jones gets its sweetness from real fruit juice, pure cane sugar and natural stevia leaf extract.
"Functional beverages with cleaner ingredients and lower sugar content have created a new modern soda category that meets rising consumer demand for tastier and healthier food and beverage choices," said David Knight, CEO of Jones Soda.
Pop Jones boasts just four grams of total sugar including just two grams of added sugar—or half the added sugar of some functional brands and one-twentieth of a standard soda.
Low-Calorie Prebiotic Sodas
Pop Jones are All-Natural Beverages with Just 30 Calories Per Can
Trend Themes
1. Low-calorie Functional Beverages - New beverage formulations are prioritizing low-calorie content while offering functional benefits such as prebiotics to cater to health-conscious consumers.
2. Natural Sweeteners in Sodas - All-natural sweeteners like fruit juice, cane sugar, and stevia are being used to create tastier yet healthier soda alternatives, responding to growing concerns about artificial ingredients.
3. Variety in Health Beverages - A diverse range of flavors in health-oriented drinks appeals to a broad consumer base looking for enjoyable, yet nutritious options.
Industry Implications
1. Beverage Industry - The beverage sector is seeing a shift towards healthier, functional drink options as consumer preferences evolve.
2. Natural Sweeteners Market - Demand for natural sweeteners is growing as consumers increasingly seek alternatives to high-sugar and artificially sweetened products.
3. Health and Wellness Food - The health and wellness food industry is expanding with innovations in low-calorie, nutrient-rich products that cater to new health trends.