For World Vegan Day this year, Deliveroo teamed up with Argentinian steakhouse brand, Moo Cantina to create a plant-based steak that bleeds beetroot juice.
The non-meat steak is made from chickpeas, gluten-free oats, herbs and spices and is available exclusively to those in select areas in London. Unlike many expensive steaks, this "realistic fake steak" rings in at just £9.95.
Before there was this bleeding steak, Impossible Foods and Beyond Meat both launched meatless burgers that bleed bright red beetroot juice. These products have seen incredible success and can now be found in dozens of restaurants and supermarkets across the United States, indicating the growth and immense potential for non-meat alternatives. Deliveroo itself has seen this opportunity as well, noting 213% increase in vegan orders in the past year.
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
Trend Themes
1. Plant-based Steaks - The creation of bleeding vegan steaks opens up opportunities for innovative plant-based meat alternatives.
2. Realistic Fake Steaks - The development of realistic fake steaks presents disruptive innovation opportunities for the meat substitute market.
3. Growing Demand for Non-meat Alternatives - The increasing popularity of vegan orders demonstrates a strong market demand for non-meat alternatives.
Industry Implications
1. Food and Beverage - The bleeding vegan steaks trend has the potential to disrupt the traditional meat industry and drive innovation in plant-based products.
2. Fast Food and Delivery Services - The rise in vegan orders presents an opportunity for fast food chains and delivery services to incorporate more non-meat options into their menus.
3. Supermarkets and Retail - The success of meatless burgers and bleeding steaks suggests a growing market for non-meat alternatives in supermarkets and retail stores.