At the 2019 Good Food Conference hosted by Good Food Institute, Sri Artham pitched Hooray Foods and hyper-realistic plant-based bacon. While there are many meat alternatives on the market, mostly inspired by beef, pork still has a ways to go. According to Hooray Foods' Sri Artham, "Compared to hamburgers, where I think the best plant-based burgers are really close to a real beef burger, bacon still has some room to grow between the best plant-based bacon."
Hooray Foods was inspired to shift its focus from social issues in the food system to environmental issues after the wildfires in California. Creating vegan bacon is a priority for the company, which aims to challenge the pork industry—the second-largest agricultural source of greenhouse gases in the United States.
Realistic Plant-Based Bacon
Hooray Foods' Meatless Product is an Eco-Friendly Alternative to Pork
Trend Themes
1. Hyper-realistic Plant-based Meat - There is a growing trend among meat alternative companies to create hyper-realistic plant-based alternatives to beef and pork.
2. Environmentally-friendly Food Products - There is a trend toward developing food products that are environmentally sustainable, such as Hooray Foods' plant-based bacon.
3. Challenging Traditional Industries - There is a trend among startups to challenge entrenched industries, such as Hooray Foods' challenge to the pork industry with their plant-based bacon.
Industry Implications
1. Meat Alternatives - The meat alternative industry is poised for growth, as consumers seek healthier and more sustainable protein sources, such as Hooray Foods' hyper-realistic plant-based bacon.
2. Agriculture - The agriculture industry has an opportunity to respond to the growing interest in environmentally-friendly food products, such as Hooray Foods' plant-based bacon.
3. Food Manufacturing - The food manufacturing industry has an opportunity to innovate and create more sustainable food products, such as Hooray Foods' hyper-realistic plant-based bacon.