Regal Pizza Dance Dresses

The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest

Artist Olivia Mears is the genius behind the creation of this pizza prom dress. Mears is no stranger to combining food and fashion, having made a Taco Belle gown (Taco Bell plus "Beauty and the Beast") a few years ago. Mears' latest foodie dress features all the toppings you'd expect to see on a pizza, and even looks like the real deal when the wearer lays down. Unlike the taco dress, the pizza prom dress was created to win a contest.

The artist used the dress as her entry into Domino's "Piece of the Pie" contest. Part of the contest tasked Twitter and Instagram users with posting a photo with #PieceofthePieContest. There will be 50 winners of the contest, and each one will get a check for $10,000. If Mears ends up winning, the two weeks she spent on the pizza prom dress and accompanying pizza box throne will have been well worth her time.
Trend Themes
1. Food-fashion Fusion - The combination of food and fashion represents a disruptive innovation opportunity for creative entrepreneurs to explore new forms of dressing, art and design.
2. Social Media-driven Promotions - The Domino's 'Piece of the Pie' contest presents a disruptive innovation opportunity for brands to leverage social media to create viral and engaging promotions.
3. Novelty Costumes - The creation of quirky novelty costumes such as pizza prom dresses presents a disruptive innovation opportunity for costume and fashion designers to tap into popular culture and create memorable and playful costumes.
Industry Implications
1. Fashion Design and Retail - The food-fashion fusion trend presents a disruptive innovation opportunity for fashion designers and retailers to explore unconventional materials, styles and designs inspired by food and other cultural elements.
2. Social Media Marketing - The social media-driven promotions trend presents a disruptive innovation opportunity for marketers and advertisers to leverage social media platforms to create high-engagement and viral campaigns.
3. Costume Design and Production - The novelty costumes trend presents a disruptive innovation opportunity for costume designers and production companies to create unique and memorable costumes for parties, events, and entertainment industries.

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