In an effort to make popular social media platform, Pinterest, more inclusive and authentic, the brand updated its products with the introduction of new skin tone ranges and a virtual lipstick 'Try On' option. In contrast to other AR technologies, the Try On feature doesn't make skin appear smoother or alter the image to make users look less like themselves. The Try On experience boasts over 10,000 shoppable shade from brands like NARS, Thrive Causemetics and YSL.
"Pinterest is the home of inspiration, but it’s hard to be inspired if you don’t feel represented. We’re making each person’s Pinterest experience more relevant to them through new technology and ways to control the beauty results they see. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive and powerful one," commented Annie Ta, Product Manager.
Realistic Inclusive AR Filters
Pinterest Debuts New Skin Tones & Try On for Virtual Lipsticks
Trend Themes
1. Inclusive AR Filters - The introduction of new skin tone ranges in AR filters provides an opportunity for brands to create inclusive virtual beauty experiences.
2. Virtual Try On - The 'Try On' option for virtual lipsticks opens up avenues for disrupting the beauty industry by allowing users to experiment with different shades and brands.
3. Authentic AR Experiences - In contrast to other AR technologies, the focus on maintaining user authenticity with the Try On feature presents an opportunity for brands to connect with consumers on a more genuine level.
Industry Implications
1. Social Media - Social media platforms can capitalize on the trend of inclusive AR filters by introducing similar features to enhance user experience and inclusivity.
2. Beauty - The beauty industry can leverage the virtual Try On option to revolutionize the way customers discover and shop for beauty products.
3. Technology - The focus on creating authentic AR experiences in contrast to other technologies opens up opportunities for innovative advancements in the field of augmented reality.