There are now many brands devoted to intimate care but Fur was one of the first brands to debut a personal grooming oil specifically for the pubic region. Now, Fur is expanding its product range with a protective and soothing Shave Cream that's specifically designed to minimize ingrown hair, bumps and irritation. Although Fur is known for creating products for the pubic area, the moisturizing, whipped Shave Cream is also ideal for tackling underarm, chest, leg and face hair.
Some of the key ingredients in the soothing shaving product are antioxidant-rich olive oil, smooth aloe, coconut-derived cleansing agents for protection and to keep the skin from feeling stripped, plus marshmallow root extract, which is full of antimicrobial and anti-inflammatory properties.
Personal Grooming Creams
Fur's Shave Cream Minimizes Bumps, Irritation & Ingrown Hair
Trend Themes
1. Personal Grooming Creams - Fur's expansion of product range to include a protective and soothing Shave Cream geared towards minimizing ingrown hair, bumps and irritation beyond the pubic area presents an opportunity for innovative personal grooming creams.
2. Intimate Care Brands - As more brands emerge, focusing on intimate care, there is an opportunity for disruptive innovation in creating products specifically tailored to meet the needs of diverse consumers.
3. Whipped Shave Creams - The introduction of whipped shave creams, such as Fur's, into the market presents an opportunity for innovative personal grooming creams in the pursuit of skin nourishment and protection.
Industry Implications
1. Cosmetics and Personal Care - The growth of Fur's product range geared towards personalized intimate care beyond the pubic region presents an opportunity for disruption in the cosmetics industry.
2. Beauty and Wellness - Fur's protective and soothing Shave Cream, geared towards minimizing ingrown hair, bumps and irritation, aligns with the growing trend of incorporating wellness into beauty products beyond the pubic region.
3. Consumer Packaged Goods (CPG) - The expansion of Fur's product range, which includes the protective and soothing Shave Cream, presents an opportunity for CPG companies to venture into personalized intimate care beyond the pubic region.