In preparation for grilling season, Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to be paired with various backyard barbecue favorites, from hot dogs to ribs to burgers.
To complement these two new Pepsi flavors "tailor-made for summer grill life," the cola brand is teaming up with Bobby Flay on a #BetterWithPepsi campaign. Flay says that Pepsi's flavor profile is "the perfect counterpoint to the smoky, rich barbecue dishes."
Throughout the summer, Flay will be featured in a Pepsi TV campaign, as well as in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials and more leading up to Memorial Day.
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
Trend Themes
1. Seasonal Flavored Colas - Opportunity for brands to introduce limited-time fruit-infused cola flavors tailored for specific seasons.
2. Celebrity Brand Collaborations - Potential for brands to partner with well-known figures for targeted marketing campaigns and promotions.
3. Digital Content Strategies - Space for companies to leverage various digital platforms to engage customers with interactive and informative content.
Industry Implications
1. Beverage - Innovation potential in the beverage industry by exploring unique flavor combinations that resonate with seasonal trends.
2. Marketing - Opportunities for marketing agencies to facilitate collaborations between brands and celebrities for impactful promotional activities.
3. Digital Media - Room for digital media companies to create engaging content strategies that enhance brand visibility and customer interaction.