Pepsi is launching a limited edition nutmeg-flavored cola inspired by the 2022 Qatar World Cup. The ‘Nutmeg Royale’ campaign sees the World Cup’s most famous athletes like Lionel Messi, Paul Pogba, and Ronaldinho indulge in the brand’s new flavor while getting "nutmegged" in the streets of Morocco. ‘Nutmeg Royale’ will be offered in a minimal product run so it can be "reserved for those thirsty for the thrills of the game."
"This is one of my favorite Pepsi campaigns that I’ve worked on yet! Everything is centered around the nutmeg football trick, which is cool and fun – two things I’m all about," says Pogba. "If you are Thirsty for greatness, you have to take risks. This film is for the everyone with that Thirsty mindset, ready to play hard and make exciting things happen!"
Limited Nutmeg-Flavored Cola
Pepsi Launches a Limited Edition Nutmeg Cola for the World Cup
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Industry Implications
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