Pentire is an outdoor-inspired drinks company delivering flavorful non-alcoholic spirits to consumers.
In Pentire's core product range, consumers will find options like Seaward, which is said to be best served over ice with a tonic. Although similar to a gin and tonic, the brand notes that it is entirely different in taste. Ultimately, Pentire wants to complement healthy and active lifestyles by providing premium plant-based, full-flavored non-alcoholic spirits that are not out to replace alcohol but to "provide a delicious range of drinks in their own right."
A growing interest in wellness and mindful drinking, as well as a desire for more diverse and sophisticated beverage options, is fueling the demand for healthier, low-alcohol and alcohol-free alternatives. In fact, Pentire, the UK's number-one rated non-alcoholic spirit brand, has quadrupled its growth in six months.
Outdoor-Inspired Non-Alc Spirts
Pentire's Non-Alcoholic Spirits are Flavorful in Their Own Right
Trend Themes
1. Mindful Drinking - The trend towards a healthier, low-alcohol and alcohol-free alternatives creates an opportunity for companies to create flavorful and high-quality non-alcoholic spirits that can complement an active lifestyle.
2. Outdoor-inspired Beverages - The popularity of products like Pentire's non-alcoholic spirits show that consumers are seeking drinks inspired by nature and wellness, which presents an opportunity for brands to create other outdoor-inspired beverage options.
3. Premium Non-alcoholic Spirits - The demand for more diverse and sophisticated non-alcoholic beverage options offers an opportunity for companies to invest in creating high-quality plant-based and full-flavored spirits with unique packaging and branding.
Industry Implications
1. Beverage Industry - The growing demand for non-alcoholic spirits highlights an opportunity for companies in the beverage industry to create innovative low-alcohol and alcohol-free products that are both healthy and flavorful.
2. Wellness Industry - The trend towards mindful drinking and healthier lifestyle choices creates opportunities for the wellness industry to partner with companies that offer premium non-alcoholic spirits as part of a holistic approach to wellness.
3. Hospitality Industry - The increasing interest in non-alcoholic spirits and craft cocktails presents an opportunity for the hospitality industry to offer more options for people looking to drink less or abstain from alcohol, creating a new market for bars and restaurants.