The Peachtree Peach on the Beach ready-to-drink (RTD) refreshment is making its way to the Netherlands to coincide with the upcoming summer season to provide consumers with a way to enjoy a classic cocktail recipe.
The drink is inspired by the sex on the beach cocktail and boasts flavors of peach, cranberry and orange in every sip for a fun, fruity taste experience. The drink features a 4.5% ABV and boasts a conveniently canned profile that's ready to be easily enjoyed at home or brought elsewhere.
Global Marketing Directot at De Kuyper commented on the new Peachtree Peach on the Beach ready-to-drink (RTD) refreshment saying, "We believe that Peach on the Beach will resonate strongly with Dutch consumers who value the convenience and quality of cocktails in a can, especially considering the immense popularity of ‘Sex on the Beach’ which ranks among the top two cocktails in the Netherlands."
Peachy Canned Summertime Cocktails
Peachtree Peach on the Beach is Inspired by a Classic Cocktail
Trend Themes
1. Canned RTD Cocktails - Opportunity for brands to tap into the growing demand for convenient and quality pre-mixed cocktail options in ready-to-drink (RTD) canned formats.
2. Fruit-infused Beverage Trends - Potential for innovative beverage companies to explore fruit-infused flavor combinations to create refreshing and distinctive drink offerings for consumers.
3. Summer Seasonal Beverages - Chance for companies to capitalize on seasonal trends by introducing limited-edition or summer-inspired beverages to cater to consumers' preferences during warmer months.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry could leverage the popularity of canned cocktails and create new market opportunities by focusing on convenient, fruity, and ready-to-drink options.
2. Beverage Packaging - Innovative packaging solutions within the beverage industry can disrupt traditional formats by offering more convenient, portable, and on-the-go options for consumers seeking premium beverage experiences.
3. Marketing and Advertising - Marketing and advertising agencies have the potential to collaborate with beverage brands to strategically promote seasonal, fruit-infused, and canned cocktail products to target consumers looking for trendy and convenient drinking options.