Kove Launches a New Brand Identity and New Flavors for Summer
Kove, a craft beverage company based in San Diego, California, has officially launched its new brand look and flavors as a part of its new lineup. The update sees the Kove RTD cocktails rewrapped in a bold, colorful can with a crisp white logo to match. The eye-catching packaging was created to represent the drink's rich hues, which are inspired by natural elements.
The new launch also brings the new 'Party Wave Punch,' 'Beaches & Peaches,' and 'Desert Rose Paloma' flavors. The three new flavors, when combined, make up the Kove 'Summer Variety Pack.'
Kove cocktails are made with plant-based ingredients, are gluten-free, and have a low ABV of just 5%. The 'Summer Variety Pack' and new brand look are available to explore on the Kove website.
Image Credit: Kove
The new launch also brings the new 'Party Wave Punch,' 'Beaches & Peaches,' and 'Desert Rose Paloma' flavors. The three new flavors, when combined, make up the Kove 'Summer Variety Pack.'
Kove cocktails are made with plant-based ingredients, are gluten-free, and have a low ABV of just 5%. The 'Summer Variety Pack' and new brand look are available to explore on the Kove website.
Image Credit: Kove
Trend Themes
1. Plant-based Canned Cocktails - Opportunity for food and beverage companies to invest in plant-based ingredients and create innovative RTD cocktails.
2. Eye-catching Packaging - Opportunity for packaging companies to create bold, colorful designs to attract consumers in the crowded RTD beverage market.
3. Low Alcohol Varieties - Opportunity for beverage companies to innovate and create low ABV cocktails to meet the increasing demand for healthier drink options.
Industry Implications
1. Food and Beverage - Food and beverage industry can leverage plant-based ingredients and innovate in ready-to-drink cocktails with low alcohol content to cater to health-conscious customers.
2. Packaging - Packaging industry can capitalize on the demand for eye-catching designs in the RTD beverage market and create innovative packaging solutions for companies like Kove.
3. Health and Wellness - Health and wellness industry can collaborate with beverage companies to create low alcohol and plant-based drink options that appeal to the health-conscious demographic.
5.9
Score
Popularity
Activity
Freshness
