Many diehard football fans prioritize football matches so intensely that they would even consider putting important life events like their wedding second, and Snickers acknowledged this with the Own Goal Wedding Competition. Fans who didn't want to miss a moment of the action had the chance to enter to win a football screening room and a Snickers-themed cake for their wedding.
To enter, eligible UK brides and grooms must have had their weddings scheduled in Great Britain during select dates in June 2024. This competition got its start after Snickers' research came back finding that 7,311 weddings in England would clash with Euros matches this summer, and 29% of football fans revealed that they were planning excuses to miss a wedding rather than miss a match.
In the end, a couple from Portsmouth were rewarded with an unforgettable experience on their wedding day on the same day as the England vs Denmark match.