Snickers Dessert Sauce Offers a Touch of Familiar Flavor
Michael Hemsworth — May 25, 2022 — Marketing
The Snickers Dessert Sauce is the latest offering from Mars in the UK that promises to deliver the familiar flavor of the namesake candy bar in a simple way.
The product is joining the brand's existing lineup of Bounty and Mars-flavored Dessert Sauces, and features the flavor of roasted peanuts, caramel, nougat and milk chocolate. The sauce will arrive at Tesco locations in the UK at the end of this month at a price point of £1.99 per bottle. The product is great for use in a range of recipes for easily increasing the flavor of favorite desserts.
Mars touted the Snickers Dessert Sauce in a statement saying, "Whether you want to drizzle on your ice cream, pancakes or waffles it will certainly be the perfect finishing touch for all your summer creation."
The product is joining the brand's existing lineup of Bounty and Mars-flavored Dessert Sauces, and features the flavor of roasted peanuts, caramel, nougat and milk chocolate. The sauce will arrive at Tesco locations in the UK at the end of this month at a price point of £1.99 per bottle. The product is great for use in a range of recipes for easily increasing the flavor of favorite desserts.
Mars touted the Snickers Dessert Sauce in a statement saying, "Whether you want to drizzle on your ice cream, pancakes or waffles it will certainly be the perfect finishing touch for all your summer creation."
Trend Themes
1. Candy Bar-themed Dessert Sauces - The trend of creating dessert sauces inspired by popular candy bars presents an opportunity for confectionery companies to expand their product offerings in the dessert category.
2. Familiar Flavors - The trend of incorporating familiar candy bar flavors in new products presents an opportunity for companies to capitalize on existing brand recognition and consumer nostalgia.
3. Dessert Sauces for DIY Desserts - The trend of producing easy-to-use dessert sauces for home bakers presents an opportunity for manufacturers to cater to consumers' growing interest in DIY baking and cooking.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of creating candy bar-themed dessert sauces, expanding their reach within the dessert category.
2. Food Retail - Grocery stores can stock candy bar-themed dessert sauces to attract customers looking for unique dessert ingredients.
3. Baking and Cooking Supplies - Manufacturers of baking and cooking supplies can expand their product offerings to include dessert sauces, catering to consumers' growing interest in creating homemade desserts.
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