Oreo recently launched OREOiD, a new service that allows consumers to customize their cookie packs with colorful icing, sprinkles, images, and more.
The custom cookie packs can be accessed from the OREOiD website, where consumers can chose to customize their treats with eight different crème filling options, or create their own designs that are perfect for celebrating birthdays, graduations, and other major life events. The crème filling options include classic white, pink, purple, blue, yellow, red, green, and orange. The fully customized cookies can also include these unique filling colors, and can even be dipped in fudge.
The cookies can be purchased in either two-count packs or eight-count boxes—with minimum orders required for each option.
Personalized Cookie Packs
OREOiD Allows Consumers to Create Their Own Oreos
Trend Themes
1. Customized Food Products - The ability to personalize cookie packs with various icing, sprinkles, and designs reflects a trend towards customized food products.
2. Direct-to-consumer Customization - OREOiD's online platform allows consumers to directly customize their cookie packs, highlighting the trend of direct-to-consumer customization options.
3. Celebration-specific Treats - The option to create custom designs for birthdays, graduations, and other major life events taps into the trend of celebration-specific treats.
Industry Implications
1. Food and Beverage - The customization options offered by OREOiD present opportunities for disruptive innovation within the food and beverage industry.
2. E-commerce - The online platform for customizing cookie packs reflects the potential for disruptive innovations in the e-commerce industry.
3. Specialty Gifts - OREOiD's personalized cookie packs target the specialty gifts industry, showcasing opportunities for disruptive innovation in this sector.