Ocean Spray Pink Cranberry is a new sweeter cranberry juice drink being launched by the brand that's perfect for consumers to try out who are looking for an alternative to the traditionally tart original.
The juice is crafted with a blend of pink, white and red cranberries, and features vitamin C in every serving with no added sugar. The result is a beverage with a smooth, refreshing profile that's fruit-forward and much less tart than traditional cranberry juice. The product is arriving at retailers this month in a shelf-stable format with a chilled version set to hit stores in spring 2024.
Senior UK Marketing Manager Jo Dickinson spoke on Ocean Spray Pink Cranberry saying, "Research shows nearly three-quarters of non-cranberry juice consumers would be more likely to drink cranberry if it had a sweeter taste profile. The majority of these consumers consider cranberry juice to be inherently healthy, but two-thirds don’t consider it due to its tartness. We knew we had to find a solution that was different, unexpected even, yet consistent with Ocean Spray’s brand values and emotionally connected with consumers."
Low-Tartness Cranberry Juices
Ocean Spray Pink Cranberry Has a Blend of Three Berries
Trend Themes
1. Sweeter Cranberry Juice - Ocean Spray Pink Cranberry introduces a sweeter taste profile to attract non-cranberry juice consumers who find the traditional tartness unappealing.
2. Blend of Three Berries - Ocean Spray Pink Cranberry utilizes a blend of pink, white, and red cranberries to create a unique flavor and nutritional offering.
3. Alternative to Traditional Cranberry Juice - Ocean Spray Pink Cranberry provides an alternative beverage option for consumers seeking a fruit-forward and less tart cranberry juice experience.
Industry Implications
1. Beverage Industry - The introduction of sweeter cranberry juice opens up new opportunities for brands to attract non-cranberry juice consumers and cater to their preference for less tart beverages.
2. Health and Wellness Industry - The blend of three berries in Ocean Spray Pink Cranberry offers a unique nutritional profile, presenting an opportunity for health-conscious consumers who value diverse fruit-based products.
3. Food Retail Industry - The launch of Ocean Spray Pink Cranberry presents retailers with a new product to offer to customers seeking an alternative to traditional cranberry juice that is both shelf-stable and chilled.