Obvious Wines proudly shares fair trade, vegan, estate-grown wines and it is introducing a $6,000 Life of Wine offer that will grant subscribers access to four bottles of wine on a monthly basis, for life. In the case that the average bottle of wine costs about $20, it would mean that an order of four wine bottles a month would pay for itself in about six years. As Obvious Wines jests on its site, "We're actively discouraging people [from buying] this. [I]t is a really bad deal for us."
With the Life of Wine membership, wine lovers will be able to experience wines that are currently available through Obvious Wines, as well as other limited-edition offerings.
Lifetime Wine Subscriptions
Obvious Wines Offers Four Bottles a Month, Every Month for $6,000
Trend Themes
1. Subscription-based Services - Opportunity to disrupt the market with lifetime subscriptions that offer significant savings and exclusive access to limited-edition products.
2. Socially and Environmentally Conscious Consumerism - Opportunity to cater to consumers who prioritize fair trade, vegan, and estate-grown products and are willing to pay a premium for them.
3. Direct-to-consumer Sales - Opportunity to cut costs and increase profit margins by bypassing traditional distribution channels and selling directly to consumers.
Industry Implications
1. Wine and Spirits - Innovation opportunities to offer subscription-based wine services that cater to socially and environmentally conscious consumers and bypass traditional distribution channels.
2. Subscription Services - Innovation opportunities to offer lifetime subscriptions for luxury goods to loyal customers, providing exclusive benefits and savings.
3. E-commerce - Opportunities to disrupt traditional retail by offering direct-to-consumer sales and catering to socially and environmentally conscious consumers who are willing to pay a premium for premium products and services.