Oatly Barista Lighter Taste is being added to the brand's product portfolio in the UK to provide coffee drinkers with a new option to try out with their favorite blend. The product is formulated with a lower fat content compared to the brand's original Barista Edition oat milk at 2.1% versus 3% and comes in response to the increasing popularity of light roast coffee. The product thus has a lighter profile that will allow the tasting notes of light roast coffee to shine through more prominently.
General Manager at Oatly UK&I Bryan Carroll commented on the new Oatly Barista Lighter Taste saying, "The creation of Barista Lighter Taste is the next step of our Barista strategy as we look to expand the choice and format options for customers and consumers."
Light Plant-Based Barista Milks
Oatly Barista Lighter Taste is Formulated for Light Roast Coffee
Trend Themes
1. Light Roast Coffee Boom - The rise of light roast coffee is creating a demand for milk alternatives that complement its nuanced flavors.
2. Low-fat Beverage Options - Consumers increasingly seek low-fat versions of their favorite products, fostering innovation in the formulation of everyday beverages.
3. Customized Coffee Experiences - There is a growing trend towards customizable coffee experiences, driving brands to tailor their offerings to specific consumer preferences.
Industry Implications
1. Plant-based Dairy Alternatives - The plant-based dairy industry continues to expand with new formulations and products that cater to evolving tastes and dietary needs.
2. Specialty Coffee Markets - Specialty coffee markets are benefiting from innovative products that enhance and highlight the distinctive flavors of different coffee roasts.
3. Health-conscious Food and Beverage - The health-conscious food and beverage industry is growing as consumers seek products that combine great taste with improved nutritional profiles.