TOUS les JOURS Announces Oatly as its Exclusive Oatmilk Partner
Grace Mahas — March 22, 2024 — Eco
Popular bakery cafe chain TOUS les JOURS is partnering with Oatly, the world's leading oatmilk brand. This collaboration strengthens their shared focus on sustainability and innovation while offering customers exciting new beverage options.
Oatly becomes the exclusive oatmilk supplier for TOUS les JOURS cafes across the US, catering to the growing demand for plant-based alternatives. The partnership brings two new signature oatmilk drinks nationwide: the Shakerato, a refreshing iced espresso drink with vanilla syrup and Oatly Barista Edition oatmilk, and the Shaken Tea Latte, a smooth and satisfying blend of Assam tea, vanilla syrup, and Oatly Barista Edition. This focus on Oatly Barista Edition reflects both brands' commitment to sustainability, as oatmilk generally has a lower environmental impact than dairy milk.
Additionally, the new beverages align with TOUS les JOURS' emphasis on inclusivity, building on their recent successful plant-based menu additions. This partnership offers customers delicious and planet-friendly choices while furthering both brands' dedication to innovation and sustainability.
Oatly becomes the exclusive oatmilk supplier for TOUS les JOURS cafes across the US, catering to the growing demand for plant-based alternatives. The partnership brings two new signature oatmilk drinks nationwide: the Shakerato, a refreshing iced espresso drink with vanilla syrup and Oatly Barista Edition oatmilk, and the Shaken Tea Latte, a smooth and satisfying blend of Assam tea, vanilla syrup, and Oatly Barista Edition. This focus on Oatly Barista Edition reflects both brands' commitment to sustainability, as oatmilk generally has a lower environmental impact than dairy milk.
Additionally, the new beverages align with TOUS les JOURS' emphasis on inclusivity, building on their recent successful plant-based menu additions. This partnership offers customers delicious and planet-friendly choices while furthering both brands' dedication to innovation and sustainability.
Trend Themes
1. Sustainable Beverage Options - The exclusive oatmilk partnership focuses on offering customers sustainable oatmilk beverage alternatives, aligning with the growing demand for eco-friendly choices.
2. Signature Oatmilk Drinks - Introducing two new signature oatmilk drinks, the Shakerato and Shaken Tea Latte, showcases innovation in creating unique beverage experiences using Oatly products.
3. Inclusive Plant-based Menus - The collaboration emphasizes inclusivity through the expansion of plant-based menu offerings, providing a diverse range of choices for all customers.
Industry Implications
1. Food and Beverage - The exclusive partnership highlights a shift towards sustainable and plant-based options in the food and beverage industry, catering to evolving consumer preferences.
2. Hospitality - The introduction of signature oatmilk drinks creates new opportunities for innovation within the hospitality sector, enhancing beverage offerings and customer experiences.
3. Retail - Expanding plant-based menu choices resonates with the retail industry's focus on inclusive offerings and sustainability, presenting opportunities for strategic product collaborations.
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