These Oddlygood Products are Arriving at Asda in the UK
Michael Hemsworth — April 4, 2024 — Lifestyle
References: valio & foodanddrinktechnology
These new Oddlygood products are making their way to participating Asda locations in the UK to provide shoppers with access to premium plant-based options perfect for elevating their daily diet. The products include two new Barista Oat Drinks in Vanilla and Salted Caramel alongside the Dreamy Desserts in Dreamy Lemon and Dreamy Berries. The new Barista Oat Drinks have higher protein content than alternatives to make them great for coffees or smoothies, while the Dreamy Desserts satisfy cravings for indulgent plant-based desserts and snacks.
Global CMO Nina Gillsvik spoke on the new Oddlygood products saying, "We’ve already seen a very positive response to the brand. The UK is thirsty for fresh thinking in the plant-based drinks category. Our focus on quality and taste is what sets us apart in the market. The focus is on creating interesting products and flavours that are simply great in their own right, not just alternatives to milk. We are here to introduce new customers to the category.”
Global CMO Nina Gillsvik spoke on the new Oddlygood products saying, "We’ve already seen a very positive response to the brand. The UK is thirsty for fresh thinking in the plant-based drinks category. Our focus on quality and taste is what sets us apart in the market. The focus is on creating interesting products and flavours that are simply great in their own right, not just alternatives to milk. We are here to introduce new customers to the category.”
Trend Themes
1. Premium Plant-based Options - The trend of premium plant-based options like Barista Oat Drinks and Dreamy Desserts is reshaping the food and beverage market with elevated plant-based alternatives.
2. Barista Oat Drinks - The rising popularity of Barista Oat Drinks with higher protein content as seen in the UK signifies a shift towards innovative plant-based beverages in the market.
3. Indulgent Plant-based Desserts - The demand for indulgent plant-based desserts such as Dreamy Lemon and Dreamy Berries exemplifies a growing consumer interest in satisfying plant-based snacks.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there's an opportunity to capitalize on the demand for premium plant-based options and innovative flavors to cater to evolving consumer preferences.
2. Plant-based Drinks - The plant-based drinks industry can benefit from developing Barista Oat Drinks with enhanced nutritional benefits to meet the needs of health-conscious consumers seeking alternative beverage options.
3. Plant-based Desserts - The plant-based desserts industry has room for growth by offering indulgent options like Dreamy Lemon and Dreamy Berries to capture the market of consumers craving more plant-based sweet treats.
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