At SUPERZOO, the national show for pet retailers, Now Fresh introduced Now Fresh Good Gravy to respond to pet parents becoming interested in pet nutrition solutions that can be served wet or dry. This broth-coated kibble is minimally processed, hydrating and ready to be served dry or with added water to suit pets' eating preferences.
Pet parents can look forward to the launch of Now Fresh Good Gravy in Chicken Coated in Bone Broth or Salmon Coated in Bone Broth, both available in adult and small breed sizes. This versatile kibble formula is made with fresh meats and fish for ease of digestion, and it spotlights fresh, natural and healthy ingredients without by-products or meat meals, and artificial flavors, colors or preservatives.
Petcurean’s Now Fresh Good Gravy will be available online and at specialty retailers in North America in fall 2024.
Broth-Coated Kibbles
Now Fresh Good Gravy Can Be Served to Dogs Wet or Dry
Trend Themes
1. Broth-infused Kibble - Combining hydration and nutrition, broth-coated kibble provides versatile meal options for pet owners.
2. Minimal Processing Pet Food - Minimally processed pet foods ensure that pets receive natural and nutrient-rich meals without artificial additives.
3. Hybrid Wet-dry Pet Meals - Hybrid pet meals that can be served wet or dry cater to diverse dietary preferences and needs of pets.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers are producing innovative products like broth-coated kibble to meet the evolving demands of health-conscious pet owners.
2. Pet Retail - Specialty pet retailers are expanding their offerings with versatile and nutritious options to attract discerning pet parents.
3. E-commerce Pet Products - The rise of e-commerce platforms facilitates access to specialized pet nutrition solutions, enhancing convenience for pet owners.