NotMilk High Protein is the first non-refrigerated 100% plant-based protein drink of its kind and it specifically speaks to active individuals and sports lovers who need a convenient way to refuel on the go. The Chilean food-tech company is known for its plant-based alternatives across a range of categories and its all-new High Protein NotMilk is debuting in Chocolate and Peanut Butter flavors.
The plant-powered beverage boasts a great ratio of carbohydrates and proteins, plus vitamins D and B12 with added sugar. The product hits a sweet spot in the market by appealing to individuals who partake in physical activities and need a diet rich in proteins yet don't want to compromise when it comes to impacting animals or the environment.
Grab-and-Go Plant Protein Drinks
NotMilk High Protein a First-of-Its-Kind Non-Refrigerated Drink
Trend Themes
1. Grab-and-go Plant-based Protein Drinks - The trend of plant-based protein drinks specifically targeting active individuals and sports enthusiasts is disrupting the protein drink market and provides opportunities for plant-based food-tech companies to innovate.
2. Non-refrigerated Protein Drinks - The rise of non-refrigerated protein drinks that can be easily transported on the go is disrupting the refrigerated protein drink market and providing opportunities for food-tech companies to develop innovative packaging solutions.
3. Convenient Protein Drinks with Added Vitamins - The growing demand for convenient and on-the-go protein drinks with added vitamins is disrupting the traditional protein drink market and provides opportunities for innovative products that cater to health-conscious consumers.
Industry Implications
1. Plant-based Food-tech Industry - The plant-based food-tech industry has an opportunity to innovate with more convenient and specialized protein drinks targeted towards active individuals and sports enthusiasts.
2. Packaging Industry - The packaging industry can respond to the demand for more portable protein drinks with more environment-friendly and functional packaging designs.
3. Sports Nutrition Industry - The sports nutrition industry has an opportunity to differentiate itself and appeal to more consumers by offering innovative plant-based protein drinks with added vitamins and functional ingredient formulations.