The brand Noroest Cerveja is offering the 'Northwest Beer Project' which focuses on geography in a unique way.
When referencing geography in regards to design, most brands choose to feature landscapes or maps -- but Noroest Cerveja chose to take a different route. The brand 'Abio Design Lab Studio' created the labels for this collection of beers and it references geography through typography rather than through visual means. The bottles have city coordinates that reference where the beers are from -- with Pilsen in the Czech Republic, Sydney, Australia and more cities being references.
This beer's labeling is unique, eye-catching and is able to reference its roots in a way that does not require too much explanation or too many visuals.
Geographic Beer Branding
Noroest Cerveja is Offering Beer Marked by Geographic Coordinates
Trend Themes
1. Typography-driven Branding - Opportunity for brands to use typography to reference geographic origins and create unique, eye-catching labels.
2. Geo-specific Product Packaging - Potential for brands to incorporate geographic coordinates into product packaging to highlight the origins of the product.
3. Minimalist Geographic Design - Emerging trend of using simple typography and minimal visuals to communicate geographic associations in product branding.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity for craft beer brands to differentiate themselves by incorporating geographic coordinates into label design.
2. Graphic Design Industry - Opportunity for graphic design studios to explore new approaches in creating unique and visually appealing packaging that references geography.
3. Consumer Goods Industry - Potential for consumer goods brands to experiment with minimalist design elements to communicate geographic origins and create distinct product identities.