PBR Unveils Immersive Motel Expereince Called 'Pabst: The Place'
Niko Pajkovic — August 12, 2022 — Lifestyle
References: marketingdive
American beer brand Pabst Blue Ribbon (PBR) has partnered with Grand Traverse Motel in Traverse City, Michigan, to turn the iconic roadside motel into a unique immersive experience for visitors dubbed 'Pabst: The Place.'
Starting now, three rooms in the motel have been transformed via retro PBR-themed decor. In addition, each room has been given its own theme and name. These include the 'Dive Bar,' the 'Arcade,' and the 'Rec Room.' Overall, the creative campaign aims to evoke PBR's 80s-era heyday.
“We were looking for a campaign that embraced the classic qualities of PBR, but would be aspirational for fans both new and old. ‘Pabst is the Place’ represents all the little things that make the brand what it is,” said Rachel Keeton, marketing director for PBR
Image Credit: Pabst Blue Ribbon (PBR)
Starting now, three rooms in the motel have been transformed via retro PBR-themed decor. In addition, each room has been given its own theme and name. These include the 'Dive Bar,' the 'Arcade,' and the 'Rec Room.' Overall, the creative campaign aims to evoke PBR's 80s-era heyday.
“We were looking for a campaign that embraced the classic qualities of PBR, but would be aspirational for fans both new and old. ‘Pabst is the Place’ represents all the little things that make the brand what it is,” said Rachel Keeton, marketing director for PBR
Image Credit: Pabst Blue Ribbon (PBR)
Trend Themes
1. Retro Themed Motels - Retro-themed motels are on the rise as brands transform iconic spaces to create unique immersive experiences for visitors.
2. Nostalgia Marketing - Brands are leveraging nostalgia marketing by tapping into the past to evoke feelings of comfort, familiarity, and happiness in consumers.
3. Experiential Brand Activations - Brands are creating immersive experiences to engage consumers and create lasting brand awareness through creative and interactive campaigns.
Industry Implications
1. Hospitality - Hospitality companies are partnering with brands to create immersive experiences at their properties by incorporating themed decor and unique activities to attract guests.
2. Food and Beverage - Food and beverage brands are tapping into nostalgia by using retro themes to create unique dining experiences that appeal to consumers' emotions and senses.
3. Marketing and Advertising - Marketing and advertising agencies are helping brands leverage nostalgia marketing and create experiential brand activations to engage consumers and create buzz around their products or services.
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