The Notes Collection by Campari is a new addition to the non-alcoholic aperitifs category and it is said to offer "complexity and intensity." The three expressions, The Bitter Note, The Vibrant Note and The Hidden Note, can be mixed with spirits or enjoyed as non-alcoholic serves, depending on preferences or the occasion.
True to its name, The Bitter Note is said to have a cooling bitterness and herbal freshness thanks to layers of flavor from peppermint, cinchona bark, juniper, myrrh and incense. The Vibrant Note offers a different experience that's floral and bittersweet thanks to notes of sour hibiscus and a blend of citrus and spice flavors. Rounding out the trio, The Hidden Note is said to be darkly deceptive and perfect for creating aesthetically pleasing cocktails.
Complex Non-Alcoholic Aperitifs
The Notes Collection by Campari Has Layers of Interesting Flavor
Trend Themes
1. Non-alcoholic Mixology - The trend of complex non-alcoholic aperitifs offers opportunities for exploring the art of advanced non-alcoholic mixology.
2. Flavor Layering - The use of multiple layers and components to create complex flavors opens up innovation opportunities for the food and beverage industry.
3. Non-alcoholic Alternatives - The rise of non-alcoholic aperitifs provides disruptive innovation opportunities for industries that cater to consumers seeking alternatives to alcohol.
Industry Implications
1. Beverage Industry - The non-alcoholic aperitif trend presents opportunities for beverage manufacturers to create unique and diverse non-alcoholic beverages.
2. Hospitality Industry - The complex and visually stunning cocktails that can be created using non-alcoholic aperitifs open up opportunities for innovation in the hospitality industry.
3. Retail Industry - The demand for non-alcoholic aperitifs presents opportunities for retailers to offer a wider variety of beverage options to consumers.