Nescafé Espresso Concentrate is a flavorful, barista-quality coffee product crafted in response to the growing popularity of at-home cold coffee.
The product comes in two flavor options including Espresso Black and Sweet Vanilla, which are both customizable according to the preferences of the consumer. The coffee products will arrive initially in the Australian market, while the Chinese market will see the product available on eCommerce platforms in single-serve pods. The coffees are expected to be a hit amongst Gen Z consumers who are enjoying iced coffee more from home in a bid to enjoy a customized drink experience that's also cost-effective.
Head of Nestlé Coffee Strategic Business Unit Philipp Navratil spoke on the Nescafé Espresso Concentrate saying, "Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple and customisable way."
Concentrated Cold Coffee Espressos
Nescafé Espresso Concentrate is Perfect for Iced Coffees
Trend Themes
1. Customizable Cold Coffee - Nescafé Espresso Concentrate offers a customizable at-home cold coffee experience in response to the demand for personalized beverages.
2. Single-serve Coffee Pods - The availability of Nescafé Espresso Concentrate in single-serve pods on eCommerce platforms caters to convenience-seeking consumers looking for on-the-go coffee solutions.
3. Gen Z Coffee Preferences - The Nescafé Espresso Concentrate is positioned to appeal to Gen Z consumers seeking cost-effective and easily customizable iced coffee at home.
Industry Implications
1. Beverage - The beverage industry can explore opportunities for offering personalized and convenient cold coffee solutions like Nescafé Espresso Concentrate to meet evolving consumer preferences.
2. Retail - Retailers have the chance to tap into the growing demand for single-serve coffee pods through eCommerce platforms to cater to consumers seeking on-the-go coffee options.
3. Food Technology - In the food technology sector, there is potential to develop innovative cold coffee products targeting Gen Z consumers who prioritize customization, quality, and affordability.