The National Basketball League (NBA) has teamed up again with Oreo to produce custom-made cookies for the NBA teams. This collaboration is built upon the success of the NBA Dynasty Oreo Cookies that were released in 2021, which featured only the Boston Celtics, Golden State Warriors, Miami Heat, Chicago Bulls, San Antonio Spurs, and Los Angeles Lakers. The release of this new collaboration includes all 30 NBA teams.
The collaboration will feature each team logo and signature color on each custom-made cookie, which will contain colorful sprinkles over white fudge coating. There will also be limited edition All-Star-themed cookies to celebrate the upcoming 2023 All-Star Game in Salt Lake City, Utah on February 19th.
The custom-made cookies are currently available on Oreo's official website. Every NBA team custom-made cookie is priced at $39.95.
Basketball League Customized Cookies
The NBA and Oreo Collaborate to Make Team Custom Cookies
Trend Themes
1. Custom Team Products - The customized cookies trend could extend to other products and merchandise, giving fans unique and personalized ways to support their favorite teams or athletes.
2. Athlete-inspired Treats - Collaborations between food brands and athletes could expand to the creation of athlete-inspired treats that capture the spirit and essence of their teams or sports.
3. Online Storefront Collaborations - Online stores such as Oreo's website could partner with sports organizations and teams to create customizable merchandise offerings that fans can purchase from the convenience of their own homes.
Industry Implications
1. Sports Merchandise & Apparel - Customizable sports merchandise is a disruptive innovation opportunity, creating new, unique, and personalized products for fans to purchase and actively participate in the celebration of their favorite teams and athletes.
2. Food & Beverage Brands - Collaborations between food and beverage brands and sports organizations or teams open disruptive innovation opportunities to create unique, themed, or branded food items that fans can enjoy while watching games or celebrating their favorite teams and players.
3. E-commerce & Online Retail - Online stores and e-commerce platforms partnering with sports organizations and teams creates a disruptive innovation opportunity for fans to conveniently purchase customizable merchandise and products from the comfort of their homes, expanding the reach and accessibility of sports merchandise and team-branded products.