As well as being able to enjoy Simply Gum's chewing gum products in natural flavors like mint, ginger and cinnamon, consumers will now have the chance to freshen their breath in a new way thanks to its natural mint collection.
Unveiled at this year's Natural Products Expo West, the all-new natural mints are made with just three to four simple ingredients—sugar, flavor and calcium stearate.
One of the ways that Simply Gum has succeeded in making itself stand out as a producer of premium, natural gum is that it has reached consumers through unconventional retail channels. As Simply Gum founder Caron Proschan says: "I think we will continue to pursue alternative channels [...] whether it’s retail or fast-casual dining or whatever it may be, because we have the advantage of being able to be purchased in so many more types of stores than conventional gum."
Natural Breath Mints
Simply Gum is Unveiling a New Collection of Natural Mints
Trend Themes
1. Natural Flavored Products - Opportunity to develop and market natural flavored products in various industries.
2. Simplification of Ingredients - Innovation opportunity to create products with a simplified ingredient list.
3. Alternative Retail Channels - Potential for disruptive innovation in reaching consumers through unconventional retail channels.
Industry Implications
1. Food and Beverage - Innovative opportunities for natural flavored food and beverage products.
2. Personal Care - Development of natural breath mints for freshening breath in the personal care industry.
3. Retail - Revolutionizing the retail industry by exploring alternative distribution channels for natural gum and mints.