Krispy Kreme usually celebrates National Doughnut Day but this year, with people spending an increasing amount of time sheltering at home, the days are blurring together and the brand is turning a one-day celebration into National Doughnut Week. With the first-ever National Doughnut Week from June 1st to 5th, Krispy Kreme fans can visit participating Krispy Kreme shops and drive-thrus to pick up one free donut of their choice.
Rather than being limited to one day to receive a free favorite like the Original Glazed Doughnut, the Chocolate Iced with Sprinkles Doughnut or one of the Krispy Kreme’s Original Filled Doughnut varieties, fans now have five days to participate while supplies last. At a time when people are looking for occasions to leave the house and do so safely, this week-long celebration may be just the treat they need.
Week-Long Donut Celebrations
Krispy Kreme is Turning Doughnut Day Into National Doughnut Week
Trend Themes
1. Extended Celebration - Turning a one-day celebration into a week-long event provides an opportunity for increased engagement and customer satisfaction.
2. Alternative Promotions - Offering a free donut of choice for five days instead of one creates a unique and enticing promotional opportunity.
3. Safe Outings - Providing a reason to leave the house while prioritizing safety allows customers to enjoy a treat without compromising their well-being.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore extended celebration strategies to boost customer loyalty and engagement.
2. Retail - Retailers can take inspiration from alternative promotions to attract customers and generate more foot traffic to their stores.
3. Hospitality - Hotels, resorts, and entertainment venues can adopt the concept of safe outings to create memorable experiences for their guests while prioritizing their safety.