Musicbed, an accessible music licensing platform, recently launched a hyper-targeted campaign in the hopes of catching the eyes of its ideal customers—artists, filmmakers and more. Although there are many people in creative professions that would benefit from the service Musicbed offers, the platform decided to call out specific individuals with its latest campaign.
The out-of-home advertising campaign calls out specific people, like Gerry Graf of independent creative agency Barton F. Graf, with messaging like: "Don't read this if you're not Gerry Graf, this is only for him."
A number of brands are now turning to hyper-targeted ad campaigns as a means of cutting through the noise and speaking to their "dream customers" directly; some even going as far as to leverage collected user data to remark on an individual's habits or preferences.
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
Trend Themes
1. Hyper-targeted Advertising - There is an opportunity to bring hyper-targeted advertising into the digital space, utilizing data-driven insights to create even more personalized campaigns
2. Personalized Branding - Marketing campaigns that call out specific individuals by name provide a unique opportunity for brands to create a more personal connection with their customers
3. Data-driven Marketing - With access to user data, brands can leverage insights to create custom-tailored campaigns that speak directly to the preferences and habits of their customers
Industry Implications
1. Advertising - This trend presents a unique opportunity for advertising agencies to integrate hyper-targeting techniques into their client campaigns and improve ROI
2. Marketing - Hyper-targeted campaigns provide businesses with the ability to personalize brand messaging while leveraging insights to increase engagement and conversions
3. Digital Media - As marketers increasingly rely on data insights to inform campaign strategies, there is growing opportunity for tech companies and digital media firms to create products that facilitate more effective targeting