The Mr Kipling Deliciously Good range is a new lineup of snacks being introduced to the UK market that prioritize flavor and quality, while also reducing the amount of sugar in the formula. The loaf-style cakes are reported to contain 30% less sugar than other varieties on the market and come in at 115-calories per serving. The cakes come in three flavor varieties including Banana Loaf Cake, Caramel Apple Loaf Cake and Lemon Loaf Cake, which are each priced at £2.25 and are available now at Tesco with additional availability taking place later this year.
Global Marketing Director of Sweet Treats at Premier Foods Naomi Shooman spoke on the Mr Kipling Deliciously Good range saying, "The loaf format is incredibly popular with shoppers and our Mr Kipling range offers the great taste customers expect from the brand, with the added benefit of being healthier, a growing trend in the category. The launch aims to unlock more health occasion purchases such as lunchtime, afternoon snacking or as an evening treat."
Prepackaged Reduced Sugar Cakes
The Mr Kipling Deliciously Good Range Has 30% Less Sugar
Trend Themes
1. Reduced Sugar Products - Opportunity to produce snacks with reduced sugar for health-conscious customers.
2. Healthier Snack Options - Opportunity to introduce healthier snack options to meet the growing trend in the category.
3. Guilt-free Treats - Opportunity to offer guilt-free treats for consumers who are looking for a healthier indulgence.
Industry Implications
1. Packaged Snacks - Opportunity to disrupt the packaged snacks industry by offering healthier alternatives to popular treats.
2. Bakery - Opportunity to disrupt the bakery industry by producing baked goods with less sugar in response to the growing demand for healthier options.
3. Food Retail - Opportunity for food retailers to offer a wider variety of healthier snack options to meet the growing demand for them.