McVitie’s Seriously Chocolatey Digestives are Indulgent
Michael Hemsworth — July 2, 2024 — Lifestyle
References: pladisglobal & retailtimes
McVitie’s Seriously Chocolatey Digestives are the latest creation from the pladis-owned brand that responds to consumer demand for everyday indulgence treats.
The product is crafted with a triple-chocolate recipe that starts off with cocoa-flavored digestive biscuits with a crunchy texture, which are embedded with dark chocolate chips. Each biscuit is then enrobed in a smooth milk chocolate coating for a final touch of creamy sweetness. The biscuits are available now at Morrisons locations in 250-gram packs priced at £1.99 with additional supermarkets in the UK slated to start receiving stock this month.
Marketing Director James King commented on the new McVitie’s Seriously Chocolatey Digestives saying, "McVitie’s is already the nation’s favourite when it comes to enjoying a morning tea break or post-lunch pick-me-up and has been ever since we started baking our biscuits over 180 years ago. But our research shows there’s headroom for further growth in late afternoon and evening snacking, when shoppers are seeking something a little more indulgent."
The product is crafted with a triple-chocolate recipe that starts off with cocoa-flavored digestive biscuits with a crunchy texture, which are embedded with dark chocolate chips. Each biscuit is then enrobed in a smooth milk chocolate coating for a final touch of creamy sweetness. The biscuits are available now at Morrisons locations in 250-gram packs priced at £1.99 with additional supermarkets in the UK slated to start receiving stock this month.
Marketing Director James King commented on the new McVitie’s Seriously Chocolatey Digestives saying, "McVitie’s is already the nation’s favourite when it comes to enjoying a morning tea break or post-lunch pick-me-up and has been ever since we started baking our biscuits over 180 years ago. But our research shows there’s headroom for further growth in late afternoon and evening snacking, when shoppers are seeking something a little more indulgent."
Trend Themes
1. Triple-chocolate Treats - The rise of multi-layered chocolate snacks that combine different types of chocolate offers a new taste experience for consumers.
2. Everyday Indulgence - Consumers are increasingly seeking indulgent snacks that can be enjoyed as a regular treat, transcending special occasions.
3. Enhanced Snacking Experience - Products that elevate traditional snack items with premium ingredients such as dark and milk chocolate attract a broader audience.
Industry Implications
1. Confectionery - Innovations in combining different chocolates within one product open new avenues for consumer satisfaction and premium offerings.
2. Grocery Retail - The growing demand for higher-quality everyday snacks presents opportunities for supermarkets to expand their premium snack sections.
3. Food Packaging - Increasingly sophisticated packaging solutions are required to maintain the quality and visual appeal of multi-layered chocolate products.
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